As award winning pet insurance specialists we’ve designed 15 cover levels to give you the freedom to choose the right level of cover for you and your dog. Just click the options below to find out more.
Snuggle
It's estimated that over a quarter of us in the UK own a dog, making them Britain's most popular pet, and it's not difficult to understand why. They help us keep fit and active, provide love and companionship, reduce our stress levels and can even help to improve our social lives.
Simply put, they’re part of the family, which is why at Purely Pets we offer cover that enables you to provide them with care they need to make a swift recovery if they fall sick or get injured. So that they can get back to playing games of fetch, snuggling up on the sofa and sniffing every single lamppost, clump of grass and other dog they pass on the way to the park.
See the most popular breeds that we cover
Labrador
Spaniel
Crossbread
Collie
Golden Retriever
Pug
German Shepherd / Alsatian
Shih Tzu
Schnauzer
Jack Russell
French Bulldog
Beagle
Border Terrier
Whippet
Yorkshire Terrier
Mongrel
West Highland Terrier
Staffordshire Bull Terrier
Moggie
Want to find out more about our Dog Insurance Product?
We’ve listed our key benefits below and you can also take a look at our cover levels, customer reviews and awards.
Ready to get started? Click here to get a quote.
Why choose Purely Pets?
Free 24 hour Vet Helpline for all customers
There’s no upper age limit
Easy online claims process
Payments made direct to vet
15 levels of Lifetime cover
Lifetime Cover up to £15,000
Choose your excess starting from £60
Manage your policy online
Award winning Pet Insurance!
The Purely Pet Promise
At Purely, we’re here to support you. That’s why we offer a 24 Hour Vet Helpline free of charge to all of our customers. Our easy to use online portal ‘Manage My Policy’, enables you to access to your policy 24hrs a day. This provides greater flexibility, allowing you to manage your policy at a time that suits you, so that you can spend more time with your furry friends, and less time managing your insurance. Get a quote
Our Dog insurance cover levels
For your dog
Explore
Lifetime Bronze
- Lifetime cover
- Vets fees from £1,000-£5,000
- Excess starting from £60
- Complementary treatment £500
- Special diet £100
- Third party liability (dogs only) £1M
- Death from illness £1,000
- Death from accident £1,000
- Boarding Fees £1,000
- Holiday cancellation £1,000
- Loss by theft/straying £1,000
- Advertising and reward £1,000
Lifetime Silver
- Lifetime cover
- Vets fees from £6,000-£10,000
- Excess starting from £60
- Complementary treatment £750
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £1,500
- Death from accident £1,500
- Boarding Fees £1,500
- Holiday cancellation £1,500
- Loss by theft/straying £1,500
- Advertising and reward £1,500
Lifetime Gold
- Lifetime cover
- Vets fees from £11,000-£15,000
- Excess starting from £60
- Complementary treatment £1,000
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £2,000
- Death from accident £2,000
- Boarding Fees £2,000
- Holiday cancellation £2,000
- Loss by theft/straying £2,000
- Advertising and reward £2,000
For your dogs, for your cats or for both
Explore
Lifetime Bronze
- Lifetime cover
- Vets fees from £1,000-£5,000
- Excess starting from £60
- Complementary treatment £500
- Special diet £100
- Third party liability (dogs only) £1M
- Death from illness £1,000
- Death from accident £1,000
- Boarding Fees £1,000
- Holiday cancellation £1,000
- Loss by theft/straying £1,000
- Advertising and reward £1,000
Lifetime Silver
- Lifetime cover
- Vets fees from £6,000-£10,000
- Excess starting from £60
- Complementary treatment £750
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £1,500
- Death from accident £1,500
- Boarding Fees £1,500
- Holiday cancellation £1,500
- Loss by theft/straying £1,500
- Advertising and reward £1,500
Lifetime Gold
- Lifetime cover
- Vets fees from £11,000-£15,000
- Excess starting from £60
- Complementary treatment £1,000
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £2,000
- Death from accident £2,000
- Boarding Fees £2,000
- Holiday cancellation £2,000
- Loss by theft/straying £2,000
- Advertising and reward £2,000
Lifetime Bronze
- Lifetime cover
- Vets fees from £1,000-£5,000
- Excess starting from £60
- Complementary treatment £500
- Special diet £100
- Third party liability (dogs only) £1M
- Death from illness £1,000
- Death from accident £1,000
- Boarding Fees £1,000
- Holiday cancellation £1,000
- Loss by theft/straying £1,000
- Advertising and reward £1,000
Lifetime Silver
- Lifetime cover
- Vets fees from £6,000-£10,000
- Excess starting from £60
- Complementary treatment £750
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £1,500
- Death from accident £1,500
- Boarding Fees £1,500
- Holiday cancellation £1,500
- Loss by theft/straying £1,500
- Advertising and reward £1,500
Lifetime Gold
- Lifetime cover
- Vets fees from £11,000-£15,000
- Excess starting from £60
- Complementary treatment £1,000
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £2,000
- Death from accident £2,000
- Boarding Fees £2,000
- Holiday cancellation £2,000
- Loss by theft/straying £2,000
- Advertising and reward £2,000
Lifetime Bronze
- Lifetime cover
- Vets fees from £1,000-£5,000
- Excess starting from £60
- Complementary treatment £500
- Special diet £100
- Third party liability (dogs only) £1M
- Death from illness £1,000
- Death from accident £1,000
- Boarding Fees £1,000
- Holiday cancellation £1,000
- Loss by theft/straying £1,000
- Advertising and reward £1,000
Lifetime Silver
- Lifetime cover
- Vets fees from £6,000-£10,000
- Excess starting from £60
- Complementary treatment £750
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £1,500
- Death from accident £1,500
- Boarding Fees £1,500
- Holiday cancellation £1,500
- Loss by theft/straying £1,500
- Advertising and reward £1,500
Lifetime Gold
- Lifetime cover
- Vets fees from £11,000-£15,000
- Excess starting from £60
- Complementary treatment £1,000
- Special diet £100
- Third party liability (dogs only) £2M
- Death from illness £2,000
- Death from accident £2,000
- Boarding Fees £2,000
- Holiday cancellation £2,000
- Loss by theft/straying £2,000
- Advertising and reward £2,000
Customer reviews
We’re committed to improving our Pet Insurance products wherever possible, which is why feedback from our customers is so important to us. We’re incredibly proud of our Excellent Trustpilot rating and you can read the latest reviews from our fantastic customers below.
Pet advice & news
How to handle dog attacks
23/06/22
In this article, we’ll look at what steps you can take – both to avoid an attack, and to minimise the damage from one, if and when it takes place. And we’re going to look at this possibility from both perspectives: with your dog as the aggressor and the victim.
How to help a hyperactive dog
21/06/22
Read on as we discuss how hyperactivity develops in dogs and what you can do to help if your own pet displays this behaviour. Hyperactive canines can be unpredictable, which is why you should have third party dog insurance in place to guard against any claims.
Average pet insurance claim up 4% as treatment costs rise
20/06/22
Pet insurers are continuing to help owners owners keep their four-legged friends healthy, with a record £872m in claims processed last year, according to figures from the Association of British Insurers (ABI).
Our Pet Insurance awards
Find out more
You can find out more about our Dog Insurance product below and there’s more help available on our FAQs page.
According to the Association of British Insurers report, the average cost of Pet Insurance in 2019 has gone down £8 to £271 annually whilst the average claim has gone up by £29 to £822.
Depending on the type of pet cover you choose, you can be covered for vets bills for accidents, illness, or both up to a fixed monetary amount. Many policies will give you added benefits such as cover for dentistry, loss of pet, third party liability and overseas travel.
We provide dog insurance & cat insurance - at a variety of different levels to suit yours & your pets needs.
Pet insurance doesn’t normally cover you for any conditions that already exist before you purchase, so always check this if are looking to move to a new provider or if you are taking out insurance for the first time but your pet has pre-existing medical conditions.
There will also generally be an excess (a fixed amount that you contribute to any claim) or a co-payment excess (normally a percentage of the total claimed amount that you will contribute to any claim) on your policy that you will have to pay.
Other common exclusions for pet insurance are breeds listed under the Dangerous Dogs Act 1991, cover for elective, routine or cosmetic treatment and cover for illness or accidents within a specified waiting period
So you have decided to get your pet insured, but now you are faced with a number of policies to choose from! Here at Purely Pets we offer 15 levels of Lifetime Cover - allowing you to choose the policy that suits your budget and requirements.
These policies offer cover for accidents and illnesses for the pet’s lifetime. This is dependent upon you renewing the policy each year and keeping up to date with premiums. These are usually the most expensive policies, because they provide the most comprehensive cover.
All of our Lifetime policies offer you a pot of money per year that will cover all accidents and illnesses. We only offer Lifetime cover to our customers as we believe it is the most comprehensive cover available.
Like humans, our pets are more likely to be affected by illness as they get older. This means that every year your insurance premium will increase even if you haven’t made a claim. This increase will be significant if you have claimed.
Purely Pets can provide you with an online quote for your pet in minutes.
With a range of lifetime options available offering vets fees cover from £1,000-£15,000 and the option to choose your excess we can help you find the right cover for you and your pet at a price that suits you.
We also have a specialist Pet Insurance team that you can call to get a quote or discuss your options in more detail.