Owning a dog benefits our lives in so many ways, they can help us to keep fit and active, reduce our stress levels and can even help to improve our social lives.
Dogs contribute so much to our lives so here at Purely Pets we want to make sure that if your dog is unwell or injured that you’re able to provide them with the care that they need to ensure that they make a swift recovery.
Why choose Purely Pets
Purely Pets vet advice line
Knowledgeable team ready to help
Online claims
Direct payment to vet
15 levels of Lifetime cover
Lifetime Cover up to £15,000
Choose an excess from £60
Online customer policy management
Award winning Pet Insurance
Dog insurance cover levels overview

For your dog

For your dogs, for your cats or for both
Why Choose Purely Pets for your Dog Insurance?
As award winning pet insurance specialists we’ve designed 15 cover levels to give you the freedom to choose the right level of cover for you and your dog. We also offer a 24 Hour Vet Helpline and an online portal ‘Manage My Policy’ giving you access to your policy 24hrs a day giving you greater flexibility to manage your policy at a time that suits you.
Policy Benefits include:
- Lifetime cover from £1,000-£15,000
- Low excess from as little as £60
- 24 hour vet helpline
- Online policy management
Pet advice & news

6 of the best dog breeds for single people
15/01/21
Whether you’re in need of some home security, or someone to greet you whenever you walk through the door, there’s a dog that’s just right for you. While we’d argue that pretty much any dog would make a great addition to single life, here are six breeds we think are worth a closer look!

Skin cancer in cats and dogs - what you need to know
11/01/21
In this article, we’ll cover the causes of skin cancer in both cats and dogs so you can guard against your cherished pooch or feline from developing the disease. We’ll also highlight some of the main symptoms to look out for and how it is diagnosed by a vet.

How to care for a three-legged cat
07/01/21
Whether you’re looking to provide a forever home for an already three-legged cat or your puss has just lost a limb, there’s no reason to be worried. Follow our guide to tripawd care and you’ll be certain to have a happy and long life together.
Find out more
According to the Association of British Insurers report, the average cost of Pet Insurance in 2019 has gone down £8 to £271 annually whilst the average claim has gone up by £29 to £822.
Depending on the type of pet cover you choose, you can be covered for vets bills for accidents, illness, or both up to a fixed monetary amount. Many policies will give you added benefits such as cover for dentistry, loss of pet, third party liability and overseas travel.
We provide dog insurance & cat insurance - at a variety of different levels to suit yours & your pets needs.
Pet insurance doesn’t normally cover you for any conditions that already exist before you purchase, so always check this if are looking to move to a new provider or if you are taking out insurance for the first time but your pet has pre-existing medical conditions.
There will also generally be an excess (a fixed amount that you contribute to any claim) or a co-payment excess (normally a percentage of the total claimed amount that you will contribute to any claim) on your policy that you will have to pay.
Other common exclusions for pet insurance are breeds listed under the Dangerous Dogs Act 1991, cover for elective, routine or cosmetic treatment and cover for illness or accidents within a specified waiting period
So you have decided to get your pet insured, but now you are faced with a number of policies to choose from! Here at Purely Pets we offer 15 levels of Lifetime Cover - allowing you to choose the policy that suits your budget and requirements.
These policies offer cover for accidents and illnesses for the pet’s lifetime. This is dependent upon you renewing the policy each year and keeping up to date with premiums. These are usually the most expensive policies, because they provide the most comprehensive cover. All of our Lifetime policies offer you a pot of money per year that will cover all accidents and illnesses. We only offer Lifetime cover to our customers as we believe it is the most comprehensive cover available. Like humans, our pets are more likely to be affected by illness as they get older. This means that every year your insurance premium will increase even if you haven’t made a claim. This increase will be significant if you have claimed.
Purely Pets can provide you with an online quote for your pet in minutes. With a range of lifetime options available offering vets fees cover from £1,000-£15,000 and the option to choose your excess we can help you find the right cover for you and your pet at a price that suits you. We also have a specialist Pet Insurance team that you can call to get a quote or discuss your options in more detail.