Dog Insurance from Purely Pets

Snuggle

Award Winning Dog Insurance

It's estimated that over a quarter of us in the UK own a dog, making them Britain's most popular pet, and it's not difficult to understand why. They help us keep fit and active, provide love and companionship, reduce our stress levels and can even help to improve our social lives.

Simply put, they’re part of the family, which is why at Purely Pets we offer cover that enables you to provide them with care they need to make a swift recovery if they fall sick or get injured. So that they can get back to playing games of fetch, snuggling up on the sofa and sniffing every single lamppost, clump of grass and other dog they pass on the way to the park.

Want to find out more about our Dog Insurance Product? 

We’ve listed our key benefits below and you can also take a look at our cover levels, customer reviews and awards.

Ready to get started? Click here to get a quote.

Why choose Purely Pets?

Free 24 hour Vet Helpline for all customers

Free 24 hour Vet Helpline for all customers

There’s no upper age limit

There’s no upper age limit

Easy online claims process

Easy online claims process

Payments made direct to vet

Payments made direct to vet

15 levels of Lifetime cover

15 levels of Lifetime cover

Lifetime Cover up to £15,000

Lifetime Cover up to £15,000

Choose your excess starting from £60

Choose your excess starting from £60

Manage your policy online

Manage your policy online

Award winning Pet Insurance!

Award winning Pet Insurance!

The Purely Pet Promise

At Purely, we’re here to support you. That’s why we offer a 24 Hour Vet Helpline free of charge to all of our customers. Our easy to use online portal ‘Manage My Policy’, enables you to access to your policy 24hrs a day. This provides greater flexibility, allowing you to manage your policy at a time that suits you, so that you can spend more time with your furry friends, and less time managing your insurance. Get a quote

Our Dog insurance cover levels

As award winning pet insurance specialists we’ve designed 15 cover levels to give you the freedom to choose the right level of cover for you and your dog. Just click the options below to find out more.

Customer reviews

We’re committed to improving our Pet Insurance products wherever possible, which is why feedback from our customers is so important to us. We’re incredibly proud of our Excellent Trustpilot rating and you can read the latest reviews from our fantastic customers below.

Pet advice & news

Road safety tips for dogs

Road safety tips for dogs

21/01/22

You may be fortunate enough to avoid any roads on your regular dog-walking routes. However, for most of us that probably won't be an option, and there are bound to be times when you and your pup will be walking beside traffic. So how can you ensure that you are keeping your furry friend safe in these spaces?

Dog breeds with the best sense of smell

Dog breeds with the best sense of smell

19/01/22

Dogs are known and celebrated for their acute sense of smell. Indeed, it's one of the particular talents that led to man domesticating dogs' ancestors, the wolves, for help with hunting and tracking prey.

Dog running

Cross country running with your dog

18/01/22

If your dog is full of energy and you’re looking for a fun way to exercise after the festive season, canicross running could be just what you’re looking for.

Our Pet Insurance awards

Find out more

You can find out more about our Dog Insurance product below and there’s more help available on our FAQs page.

According to the Association of British Insurers report, the average cost of Pet Insurance in 2019 has gone down £8 to £271 annually whilst the average claim has gone up by £29 to £822.

Depending on the type of pet cover you choose, you can be covered for vets bills for accidents, illness, or both up to a fixed monetary amount. Many policies will give you added benefits such as cover for dentistry, loss of pet, third party liability and overseas travel.

We provide dog insurance & cat insurance - at a variety of different levels to suit yours & your pets needs. 

Pet insurance doesn’t normally cover you for any conditions that already exist before you purchase, so always check this if are looking to move to a new provider or if you are taking out insurance for the first time but your pet has pre-existing medical conditions.

There will also generally be an excess (a fixed amount that you contribute to any claim) or a co-payment excess (normally a percentage of the total claimed amount that you will contribute to any claim) on your policy that you will have to pay.

Other common exclusions for pet insurance are breeds listed under the Dangerous Dogs Act 1991, cover for elective, routine or cosmetic treatment and cover for illness or accidents within a specified waiting period

So you have decided to get your pet insured, but now you are faced with a number of policies to choose from! Here at Purely Pets we offer 15 levels of Lifetime Cover - allowing you to choose the policy that suits your budget and requirements.

These policies offer cover for accidents and illnesses for the pet’s lifetime. This is dependent upon you renewing the policy each year and keeping up to date with premiums. These are usually the most expensive policies, because they provide the most comprehensive cover.

All of our Lifetime policies offer you a pot of money per year that will cover all accidents and illnesses. We only offer Lifetime cover to our customers as we believe it is the most comprehensive cover available.

Like humans, our pets are more likely to be affected by illness as they get older. This means that every year your insurance premium will increase even if you haven’t made a claim. This increase will be significant if you have claimed.

Purely Pets can provide you with an online quote for your pet in minutes.

With a range of lifetime options available offering vets fees cover from £1,000-£15,000 and the option to choose your excess we can help you find the right cover for you and your pet at a price that suits you.

We also have a specialist Pet Insurance team that you can call to get a quote or discuss your options in more detail.