Puppy Insurance

Your peace of mind

Their forever happiness

  • 98% claims paid *
  • 24/7 vet video consultations
  • Claims paid directly to vets
  • Interest free payments
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Puppy insurance for the perfect pooch

Have you just welcomed a new puppy into your life? Congratulations! Let us help you find the protection your new best friend deserves!

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The Purely Pets Promise

At Purely Pets, we understand the importance of pet health. Our insurance policies are designed to give pet owners peace of mind, ensuring that your pets receive the highest standard of care when they need it the most.

Why choose Purely Pets

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24/7 unlimited video calls with a vet
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Online claims management
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Direct payment to vet
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Lifetime cover up to £15,000
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No upper age limit

Our Dog insurance cover levels

Your peace of mind and your dog's happiness is at the heart of everything we do. With our range of 15 levels of lifetime cover, you have the freedom to select the policy that best suits you and your pet. You know them best!

Our Defaqto 5 Star Rating applies to our Silver and Gold cover levels providing vet fees of between £6,000-£15,000.

Lifetime Bronze

Cover Level Dog And Cat
  • Lifetime cover
  • Vets fees from £1,000-£5,000
  • Flexible Excess Options
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What is puppy insurance?

Generally, Pet Insurance providers do not specialise in puppies and young dogs. Most insurance is designed to cover your dog throughout their life, including the unique health needs and risks associated with young dogs.

It helps pet owners manage the financial burden of unexpected veterinary bills that may arise from illnesses, injuries, or accidents during a puppy’s early stages of life. This insurance typically covers a range of treatment costs, including vet fees, diagnostic tests, surgeries, and sometimes dental treatment, depending on the policy chosen.

What pet insurance is there for puppies?

The type of puppy insurance you choose will depend on the level of cover you need. Most insurers include an excess that you must contribute towards each claim, along with limits on how much can be paid out per condition and/or an overall maximum annual limit.

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Lifetime pet insurance

Lifetime insurance is the only type of insurance that Purely Pets offers and provides continuous cover and lifelong protection for your pet. This type of insurance covers the cost of medical treatments and procedures, such as consultations, surgery, and hospitalisation.

Lifetime insurance typically includes coverage for illness or injuries that may occur throughout your pet's life, provided the condition has only developed within the period of insurance.

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Accident only pet insurance

Accident only pet insurance is a type of pet insurance that covers veterinary treatment required for injuries caused by accidents. This type of pet insurance provides coverage for medical bills associated with an accident, including hospitalisation, surgery, lab tests, and medications.

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Time limited pet insurance

This type of puppy insurance provides coverage for a specific amount of time, usually 12 months. When the time limitation begins is dependent on the policy terms of your insurance provider.

During this time, your pet is covered for certain types of illnesses and accidents, as well as any necessary treatments. Once the time limit or financial limit has been reached there will no longer be any further cover for that condition.

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Maximum benefit dog insurance

Maximum benefit pet insurance provides a financial amount per condition, with no time limit subject to the policy being renewed. Once this financial limit has been reached, then there will be no further cover for that condition.

Maximum benefit insurance may cover accidents, illnesses, surgeries, medication, and more but please refer to your policy terms for full conditions for what’s included in your policy.

What’s covered with puppy insurance?

Puppy insurance can help cover unexpected vet bills that arise from accidents, illnesses or injuries. When selecting a puppy insurance plan for your furry friend, it’s important to consider the following:

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Veterinary fees and treatment

Puppy insurance often covers the cost of vet-related services such as consultations, medications and emergency care which your puppy may require in the event of an accident or illness. If you would like to learn more, please review our policy conditions.

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Dental cover

Dental cover typically includes necessary treatment related to your pet's teeth, gums, and mouth, including medication costs. At Purely Pets, dental treatment is covered for accidents in year 1, and from year 2, dental illness is also covered*. With our Gold and Silver Lifetime cover, you can claim up to £2,000 for dental treatment.

*Subject to evidence of annual dental check-ups, and any treatment recommended by the vet has been carried out at your own expense.

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Death by accident, illness or injury

In the sad event that your puppy passes away due to accident, illness or injury you could be reimbursed up to the purchase price of your pet. For more details, please read our policy wording.

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Loss by theft/straying

When choosing a puppy insurance policy, check that it covers theft. Purely Pets' Gold Lifetime cover offers up to £2,000 for advertising and reward costs if your puppy is lost or stolen, with lower limits on Silver and Bronze Lifetime covers.

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Emergency boarding fees

Boarding fee cover helps when the policyholder is unexpectedly hospitalised and needs someone to care for their puppy. Typically, this includes essentials such as food, bedding, walks, and basic care. Additional services like grooming may also be available but usually at an extra cost. At Purely Pets, our Gold Lifetime coverage offers up to £2,000 for boarding fees in eligible situations, as outlined in the policy wording.

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Third party liability

If your new, excitable puppy causes injury to someone else or their property, you might be left having to defend a claim. Third-party liability cover can help towards the legal costs.

How can I get cheaper dog insurance?

There are many different options on the market, but you'll find a lot of insurers have a number of common exclusions. Before moving on, it is important to mention that there is minimum age on which you can take out a policy for your dog and that is at 8 weeks. Examples include:

  • Pre-existing conditions
    A lot of insurers will not cover pre-existing conditions. A pre-existing condition is a medical condition or injury that a puppy has shown signs or symptoms of already, prior to your insurance policy starting, even if the condition has not yet received a diagnosis. It is important to understand the terms and conditions related to pre-existing medical conditions when selecting an insurance policy for your puppy.

  • Neutering and Spaying
    Neutering is the process of removing a male puppy’s testes, while spaying is the process of removing a female puppy’s ovaries and uterus. Neutering and spaying can have many benefits for dogs.

    It can help reduce aggressive behaviours, reduce the risk of certain diseases, and reduce the number of unwanted dogs in the community.
     

  • Vaccinations
    Vaccinations are a series of injections given to puppies to help protect them from various diseases, viruses, and infections. Vaccines help to boost a puppy’s immune system, allowing them to fight off infections and illnesses that can cause serious and even fatal health problems.

    Vaccines are available for a variety of illnesses, including Canine distemper, hepatitis, parvovirus, and leptospirosis. 

  • Waiting period
    When you first take out your dog's insurance, there is a waiting period of 14 days for illness and 48 hours for accidents - during which claims cannot be made. However, this timeframe can vary between insurers.

  • The excess
    Excess is the amount that an insurance policy holder pays towards a claim. The excess can vary depending on the policy chosen and is usually deducted from any claim settlement.

    For example, with puppy insurance, the policyholder may be required to pay an excess of £140* for each claim. This means that the policy holder will be liable for the first £140 of the claim.

    *The excess amount may vary depending on your policy agreement.

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Initial cost of owning a puppy

When you first get a puppy, there are several things you'll need to keep your new companion happy and healthy*:

  • A comfortable dog bed
  • A sturdy lead
  • A collar with an identification tag
  • Separate bowls for food and water
  • Engaging toys
  • A toothbrush to maintain good dental hygiene
  • Initial vaccinations to protect against common diseases
  • Monthly worming and flea treatments
  • Microchipping, which is a legal requirement
  • Neutering to support your puppy’s health and behaviour

*Our policies do not cover the costs of vaccinations, microchipping, worming, flea treatment or neutering and spaying your puppy

Is pet insurance worth it for a puppy?

It’s hard to imagine anything going wrong with your adorable new puppy, but being prepared is important. Pet insurance offers invaluable peace of mind, ensuring that if your puppy falls ill, you won’t have to worry about covering expensive vet fees that could delay their recovery.


Puppies are naturally energetic and curious, making accidental injuries quite common. Having puppy insurance means you’re financially protected, so if an accident happens, you can focus on getting your young dog the treatment they need without hesitation.

 

How do I get a puppy insurance quote?

At Purely Pets, you can get an online quote for your pet insurance within minutes.

We offer a range of lifetime policies with vet fees cover from £1,000 up to £15,000, allowing you to select the excess that best suits your needs. If you prefer, our dedicated Dog Insurance team is ready to assist you with a quote or to discuss your options in greater detail—simply call us at 0330 102 5748.

 

GET A QUOTE ONLINE

 

Frequently Asked Questions

Multiple puppies can be insured under separate policies, which can be linked for convenience. Each puppy will have its own individual benefit limits, so any claims made on one puppy’s policy will not affect the coverage or claims of the others.

Yes, the cost of puppy insurance can vary depending on where you live. Areas with higher living costs often have more expensive veterinary fees or there may be a higher propensity to claim within that area, which can lead to higher insurance premiums. Urban locations with a greater number of veterinary clinics and specialists might also have different pricing structures compared to rural areas.

Yes, dental treatment is covered for accidents in year 1, and from year 2, dental illness is also covered.

No, we do not cover pre-existing conditions that have been present or shown signs or symptoms before the start of a policy.

No, vaccinations will not be covered as they are considered a routine treatment.

KC-registered means that your puppy’s birth has been officially recorded with the Kennel Club by the breeder. However, as highlighted by the RSPCA, being KC-registered doesn’t guarantee your puppy’s health or that it comes from a responsible breeder.

The Kennel Club does provide DNA testing services for breeders, so you can inquire if your puppy’s parents have been screened for inherited diseases. If they have, be sure to ask for the testing certificates and, whenever possible, obtain a copy for your records.

We offer puppy insurance from when a dog is eight weeks old.

Your puppy’s growth rate varies by breed, so it’s important to research your specific dog! Generally, larger breeds may take up to two years to reach full size, while smaller breeds often mature fully by around six months.

Yes, as microchipping is a legal requirement for all dogs in the UK, including puppies, from the age of eight weeks.

Puppies, like all young animals, are susceptible to certain health issues that can affect their growth and development. Common health issues in puppies include:

  • Parvovirus: A highly contagious viral illness that affects puppies, causing severe vomiting and diarrhoea. Vaccinations are crucial to prevent this disease.
  • Hip dysplasia: A genetic condition where the hip joint develops abnormally, leading to arthritis and mobility issues later in life. Larger breeds are often more susceptible.
  • Worms and parasites: Puppies are vulnerable to intestinal worms and external parasites like fleas and ticks, which can cause discomfort and illness if untreated.
  • Respiratory infections: Young puppies can catch infections such as kennel cough, which requires prompt veterinary care.
  • Vaccination-related illnesses: While rare, some puppies may have adverse reactions to vaccines, so monitoring after vaccination is important.

It’s a fact of life that some breeds will cost more to insure than others. For example, French bulldogs can be more expensive to insure owing to their potential for breathing problems, while Newfoundlands can also prove costly due to potential hip problems and arthritis.

We've revealed the cheapest dog breeds to insure elsewhere on our blog. That said, no matter what breed you set your heart on, there could still be health problems you’ll need to prepare for.

To get a quick online quote, simply answer a few short questions about your dog and we’ll do the rest. That way, you can compare prices and policy details with no hassle.

Unfortunately, a young pet will be a popular target for criminals. So, you’ll want a policy that provides compensation if your beloved puppy is lost or stolen. Purely Pets covers loss by theft or straying and advertising costs/reward up to £2,000 when you take out our Gold Lifetime cover.